Marketing plan Research Proposal Example | Topics and Well Written Essays - 5000 words

Marketing plan - Research Proposal ExampleWhile the direct customers are mothers and mothers to be the tail retailers are Mothercare, Sainsburys or any retailer that stocks baby proceedss. The aim of this project report is to create a market plan for the project report and coordinate applications, promotions price and distribution of this crossing.The current baby bottle market in the join States is estimated at $154 million. Of this amount, reusable baby bottles hold 55.2 percent, $80 million of the market, plot of land the remaining 48 percent is held by disposables. Disposables are defined as baby bottles that are designed for bottle liners and the liners are discarded after severally use. The disposable market had grown to a peak of 53 percent of the baby bottle market in the United States, but had shown a solid decline as a percent of the total market over recent years. The average customer for a baby bottle product is a female in her late twenties who is, or will be aga in, employed outside the home. Because the majority of customers of baby bottles work outside the home, time and gismo is heating bottle accurately are of the essenceAfter peaking at a post-baby-boom of 4.16 million in 1990, the number of births in the United States is expected to becalm at approximately 4 million and remain at that level through the turn of the century. The current baby bottle market in the United States is approximately $154 million, or 73 million units a year. Currently, reusable bottles constitute 52 percent of the baby bottle market, or 38.6 million units a year. reusable bottles have increased their market share over disposable bottles by an average of 2 percent a year over the last years. The turn of reusable bottles capturing a larger share of the baby bottle market is expected to continue over the net several years.iCompetition and Competitive AdvantagesAlthough at that place are several major competitors in the baby bottle industry, none of these are currently marketing a product that indicators the temperature of the liquid in the bottle. Researching the food market Before embarking on the path to retail sales, companies should fully understand the consumer market and how their product might fit into it. That is true for the rainbow bottle as wellDifferentiation.If the product category already exists on retail shelves, then the new product should be differentiated from existing competition. A me-too product is unlikely to unseat accomplished brands already selling well. However, if the me-too product has a price advantage, there is an opportunity to displace an established product. Increasingly, private labeling for the retail store is an available option.ii prosperous companies seek to differentiate their product by giving it features that are desired by consumers. Also, they make sure that consumers are willing to pay any resulting digression in price. In retail sales, conducting research among potential consumers of a pro duct is necessary for understanding the marketplace and ensuring success. There is a clear cut specialization with the Rainbow Bottle. It is different from the other baby bottles and satisfies a genuine need for mothersNew Product Category If a company seeks to market a new product that is not in an established retail category, its need to conduct market research is even greater. The company